WHY ALVEO?

Other than being awesome, we have principles.

With over 50+ years of IT channel experience, we have worked with multiple IT channel companies ranging from SMB service providers to Fortune 100 IT Distributors. We look at revenue strategy holistically and all of our recommendations are to achieve actual revenue growth. Our work stems from proven methodologies and decades of industry experience. 


We believe that:

  • Sales and Marketing must be 100% aligned – we’re on the same team

  • Culture and communication is key to successful evangelism – no buy-in, no way

  • Everything is aligned to the business strategy – can’t steer a ship if you don’t know where you’re going

And we live by our internal code of conduct: don't be an a-hole. Our team is down to earth, candid and funny. 

 

WHO WE'VE WORKED WITH

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THE ANTI-CONSULTANT CONSULTANTS

Our clients have usually been burnt by consultants and consultancies that either did really bad work, dropped off a bunch of stuff that was not actionable, or overcomplicated and over-engineered the solution. We're sure you have your own horror story to share too (you can tell us over drinks).


We have been there too and that's why we vow not to be like those guys. Here's how we're different:

ACTUALLY GET SH*T DONE

Our team has direct hands-on experience. We don’t just talk about theories and frameworks. We can also be the single point of contact instead of having separate agencies for GTM, marketing, and sales support.

HOLISTIC APPROACH

We take a very holistic approach to GTM, thinking about how it will strengthen both sales and marketing and making sure your entire revenue function is aligned to your business objective.

NO BS

We have been in your shoes and hated working with firms that try to just pile on unnecessary work. All of our recommendations are based on your unique situation. We won’t ever tell you to invest in something that we don’t think will have an impact on your bottom line.

 

LEADERSHIP TEAM

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MJ PATENT - "THE BRAINS"

Co-founder and CEO

MJ is the driving force behind Alveo – she’s the battery, starter, and engine all rolled into one.

During her career, MJ has proven herself to be a vivacious strategist that is highly disciplined and resourceful in finding solutions, and ultimately success, for her companies and clients. MJ has created and led marketing teams for Fortune 500 technology companies and developed successful go-to-market strategies for software, hardware, and services organizations. MJ has dual degrees from Loyola University Chicago in Biochemistry and Marketing, and an MBA from the University of Maryland. 

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BRUCE SHERMAN - "THE LOOKS"

Co-founder and Chief Product Evangelist

Bruce Sherman brings nearly 25 years of professional technology industry experience to Alveo. Simply put, he’s our resident “Yoda” – full of experience and wisdom from years spent creating wins and successes at some of the tech industry’s most visible companies.

Bruce built his philosophy of successful marketing and product management through long-standing relationships he’s maintained at every step of his career, working as a well-respected team leader, connector, and problem solver. He’s got vast experience in product management and channel marketing for renowned companies like Enghouse, IKON, Insight, and most recently, Tech Data.