Partner Channel Tip: You’ve Got to Keep Them Separated
The strategies of taking B2B technology solutions to market direct versus through a channel (indirect), are very fundamentally different....
Partner Channel Tip: Develop an Ideal Partner Profile (IPP)
One of the leading challenges facing channel partner leaders in the B2B tech space has been and remains to be, what they see in the way...
Partner Channel Tip: Start Small
One of the most underutilized tactics in the B2B tech space when launching an initial or revamped channel partner initiative is the use...
Service Portfolio Management Is Key to Sustainable Revenue Growth
A service portfolio manager works with delivery, sales, & marketing to inform services strategy and plan investments to meet market needs.
Revenue, Strategy, Sales/Marketing & Collaboration with MJ Patent
On Find My Catalyst Podcast, MJ joins Mike to talk about revenue, strategy, sales & marketing, collaboration, and more.
The Pavilion Podcast: The Framework for a Successful Consulting Business w/ MJ Patent
Pavilion Podcast hosted MJ to discuss her journey into consulting, why service providers struggle to achieve sustainable revenue and more.
4 Reasons Your Service Revenue Is Inconsistent and How to Fix It
According to Service Performance Insight (SPI), the top 2 improvement priorities for services companies are marketing effectiveness and...
Who owns Go-to-Market (GTM) Strategy in B2B?
“Who owns a go-to-market strategy?” I think the CEO, CMO, CRO & Product are involved, but none of them own it, and below, I explain why.