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For Technology Companies

You can't do it all and you only have so much money, time, and resources. Accelerate your go-to-market (GTM) initiatives with Alveo's team of GTM experts by your side.

Go-to-market services for technology companies

Product Management

Harness your business intelligence to gain a competitive advantage over your peers. Tap into key information and analysis to adjust and refine your business strategy and achieve your business objectives faster. Alveo will act as an extension of your product management team to enable sales, marketing, and product.

  • Market Research

    Gather market intelligence to inform your go-to-market strategy and portfolio planning. Alveo can provide you with actionable market, competitor, and buyer information tailored to the maturity of your business. No 100-page paperweights.

  • Value Definition

    You have brilliant people working for you but sometimes they have difficulty articulating value. Our team will extract your wealth of knowledge and transform it into something that your sales, marketing, and most importantly, customers can consume. 

  • Ideal Client Profile

    Increase effectiveness and focus and reduce cost of acquisition by defining the ideal client for your business and enabling your sales and marketing teams. Alveo leverages information from customers, recent evaluators, untapped potential customers, and buyer-facing internal teams and analyzes win/loss data.

  • Route-to-Market Strategy

    Centered around your ideal customer's ecosystem, our team will identify and prioritize the channels best aligned with your markets’ buying preferences and prioritization.

  • IP Productization

    Integrate your products into a coherent portfolio of solutions focused on your ideal target market and manage the portfolio like a “product" including developing a roadmap that illustrates the vision and key phases of deliverables as your products mature.

  • Buyer and Customer Journey Mapping

    Your buyer and customer experience is everything. By looking at the entire picture you can prioritize activity and optimize. Our virtual or in-person workshops host your sales, marketing, customer success, and product teams to document and visualize the entire journey and identify content, process, and experience opportunities.

Channel Partner Program Development

Whether you're dealing with a partner sales channel that falls short of expectations or are looking for an in-depth assessment of channel readiness, our team of experts will provide you with a solution built specifically for your business. We will assess your readiness to take your product to the channel and work with you to develop an effective channel program.

  • Channel Readiness Assessment

    We'll assess your direct and indirect business and your product to proactively identify potential points of failure, determine if the product is partner friendly, and provide an actionable roadmap for partner program development.

  • Channel Program Development

    Based on our collected experiences, we can guide you on a clear path to building a partner program removing guesswork, identifying any potential roadblocks, and achieving your goal faster and more efficiently. Apply the learnings we have gained, without the need to experience them.

  • Fractional Channel Executive

    Time to build the infrastructure for your partner program and prep for scale.  Add a part-time channel executive to your management staff to build strategy, drive accountability, and oversee implementation and optimization.

  • Ideal Partner Profile

    Increase effectiveness and focus and reduce cost of acquisition by defining the ideal partner for your business. Alveo leverages information from partners, recent evaluators, untapped potential partners, and partner-facing internal teams.

Revenue Strategy & Design

This is where strategy and execution come together. Leveraging business and market insights, proven methodologies, and industry best practices, Alveo will build the components necessary for you to scale and grow your revenue function. 

  • Advisory Support

    You can't be an expert in everything and it's too early to hire an executive. Instead, tap into the brain power of our sales, marketing, and product management professionals and get the support to build and grow your business.

  • Fractional GTM Executive

    Time to build the infrastructure for your go-to-market and prep for scale.  Add a part-time go-to-market executive to your management staff to build strategy, drive accountability, and oversee implementation and optimization.

See what people are saying

"You guys helped us get our sh*t together. Our CEO literally has your deliverables printed out and highlighted on his desk."

Chief Revenue Officer - Professional Services Company

"Alveo saved us a lot of time and allowed us to get our business launched faster and more efficiently."
Founder - Services Startup
"Alveo helped bring our services business to life. Every day that you don't have Alveo on your team is a day you should regret."

VP of Market Management & Strategy, Global Services Organization

Some of our happy clients