CASE STUDIES
ALIGNING 8 ORGANIZATIONS POST-M&A
Profile: Fortune 100 IT Distributor
Problem: Company underwent acquisition and needed to unify 8 global, unique and siloed service organizations under a single vision, mission and brand.
Solution: Performed assessment and provided internal and external communication strategy recommendation. Client extended project to include implementation of recommended strategies.
Results: Client externally launched within 9 months, developed over 60 new assets and launched internal communications program reaching 1400+ employees, aligning to mission and strategy.
PRODUCT LIGHTNING STRIKE
Profile: Unified communications and speech technology solutions company
Problem: Company needed strategic plan to launch industry-changing innovation to market from inception.
Solution: Developed GTM strategy including required initial brand development, market category creation, route to market planning, sales strategy, initial product launch and 3-year roadmap development.
Results: Launch success resulted in exceeding first year revenue goals by 300% and product was identified by industry analysts as innovation “Star Performer” of the year and “Cool Vendor” offering of the year.
DEVELOPING A GLOBAL SERVICES ORGANIZATION
Profile: Fortune 100 IT Distributor
Problem: Company underwent acquisition and needed to reposition 8 global, unique and siloed service organizations under a single cohesive services portfolio that would resonate in market.
Solution: Performed market assessment, competitive analysis, customer wants & needs survey, GTM workshops and delivered recommendation, positioning and buyer personas.
Results: Client was able to establish itself in a very saturated market and was recognized by multiple industry analysts as a market disrupter.
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