CASE STUDIES

ALIGNING 8 ORGANIZATIONS POST-M&A

Profile: Fortune 100 IT Distributor

Problem: Company underwent acquisition and needed to unify 8 global, unique and siloed service organizations under a single vision, mission and brand.

Solution: Performed assessment and provided internal and external communication strategy recommendation. Client extended project to include implementation of recommended strategies.

Results: Client externally launched within 9 months, developed over 60 new assets and launched internal communications program reaching 1400+ employees, aligning to mission and strategy.

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PRODUCT LIGHTNING STRIKE

Profile: Unified communications and speech technology solutions company

Problem: Company needed strategic plan to launch industry-changing innovation to market from inception.

Solution: Developed GTM strategy including required initial brand development, market category creation, route to market planning, sales strategy, initial product launch and 3-year roadmap development.

Results: Launch success resulted in exceeding first year revenue goals by 300% and product was identified by industry analysts as innovation “Star Performer” of the year and “Cool Vendor” offering of the year.

DEVELOPING A GLOBAL SERVICES ORGANIZATION

Profile: Fortune 100 IT Distributor

Problem: Company underwent acquisition and needed to reposition 8 global, unique and siloed service organizations under a single cohesive services portfolio that would resonate in market.

Solution: Performed market assessment, competitive analysis, customer wants & needs survey, GTM workshops and delivered recommendation, positioning and buyer personas.

Results: Client was able to establish itself in a very saturated market and was recognized by multiple industry analysts as a market disrupter.

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