Aligning 8 Organizations Post M&A

Profile:

Global Services Organization within Fortune 100 IT Distributor

Problem:

The IT Distributor underwent acquisition and needed to unify 8 global, unique, and siloed service organizations under a single vision, mission, brand, and cohesive services portfolio.

Solution:

• Communication strategy: Performed go-to-market assessment and provided internal and external communication strategy which was then implemented across the global organization.
• Service portfolio management: Performed market assessment, competitive analysis, customer wants & needs survey, and go-to-market workshops to realign external facing service portfolio to market needs. 
• Sales enablement: Delivered positioning, target client profile, and buyer persona details that were then integrated into sales training and marketing execution.

​Results:

• Client externally launched within 9 months, developed over 60 new assets, and launched internal communications program reaching 1400+ employees, aligning to mission and strategy.
• Client was able to establish itself in a very saturated market and was recognized by multiple industry analysts, including IDC and Forrester, as a market disrupter.

"Alveo helped bring our services business to life. Every day that you don't have Alveo on your team is a day you should regret."

- VP of Market Management & Strategy, Global Services Organization