According to Crossbeam, only 28.5% of survey respondents said their company knows and implements...
Fireside Chat: Partner Enablement Best Practices
Enabling your partners is more than just providing datasheets to add their logo. Greg Portnoy is hosting two channel experts on a Pavilion webcast, Dave Thomson, CRO of Allbound, and Bruce Sherman, Co-founder and President of Alveo, about best practices to enable your partners, to increase engagement and grow revenue.
Key takeaways:
- Why it’s important to segment the channel and develop an Ideal Partner Profile
- The importance of understanding your partner’s motivations and challenges
- What content, tools, and incentives work best to activate your channel
