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Scaling Incredible Marketing Teams - with MJ Patent

MJ Patent joined Ryan Staley on his podcast The Scale Up Show to talk about her amazing journey, and how she consistently helps businesses to accelerate their revenue growth by addressing the core components of their go-to-market strategy. Listen to the full episode below:

 

KEY TAKEAWAYS

  • Creating solutions and accelerating growth first begins with adjusting our mindset and preparing mentally. Growth and scale require different outlooks than operational routines.
  • The opportunist phase is where the business owner is in the process of working out whether people will pay them for the product they are making or the service that they are providing. The next stage is refining the process and making it repeatable.
  • Those who do not see growth are the businesses that fail to recognize that product (services), marketing, and sales are factors that need to grow together coherently.