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What Does Scaling a Channel Mean in 2022?

Picture of Bruce Sherman

Congratulations! You got your channel program set up, all the pieces in place, and defined benchmarks for success. You know what that means, right? Bruce Sherman joins Allbound VP of Product, Ryan Sherman, to discuss the right and wrong ways to scale your channel.

It’s time to scale! Here’s a hot take: there is a right and a wrong way to scale your channel and increase partner-driven revenue.

Watch on-demand now to learn:

  • What “scaling” a channel means in 2022
  • Why more partners don’t equal more business
  • How to become more effective with your partners
  • Q+A

 

Channel Month - What Does "Scaling" a Channel Mean in 2022? from Allbound, Inc. on Vimeo.