Fortune 500 VAR/MSP
Vertical revenue growth was flat
Initiatives had low conversion
Marketing and Sales teams focused on vendor-driven content and product features
Sales and marketing were extremely siloed
Increased marketing and sales collaboration – acted as one team with same goals
Developed buyer personas for each vertical
Created content strategy aligned to buyer personas and market drivers
Created marketing and sales campaigns with new positioning
Adjusted sales training to align to new approach
Increased pipeline by 281% in 6 months and 364% year-over-year
Closed 93% of annual revenue goal in 6 months
74% of 300+ sales and marketing professionals saw improved collaboration
89% of the same group saw improved communication
"From extensive, personal experience, I can attest that MJ will help any organization (regardless of how complex) close the chasms that invariably exist between sales, marketing, and target customers. I heartily recommend her to any organization committed to driving change across its sales & marketing culture or external market presence."
- Director of Sales