Product Lightning Strike

Profile:

Unified communications and speech technology solutions company

Problem:

The company needed a strategic plan to launch an industry-changing innovation to market from inception.

Solution:

Developed GTM strategy including required initial brand development, market category creation, route to market planning, sales strategy, initial product launch, and 3-year roadmap development.

​Results:

Launch success resulted in exceeding first-year revenue goals by 300% and the product was identified by industry analysts as innovation “Star Performer” of the year and “Cool Vendor” offering of the year.